Lack of care

Your lettering is entirely hand-cut. Is typography more relevant and important in hand-carved lettering than in sandblasted lettering?
Unfortunately, it does have more relevance in hand-carved lettering, though it shouldn’t. There is no reason why sandblasted lettering can’t be well spaced and laid out. Sadly, however, there is a general lack of care and love with machine-cut lettering. Those who produce hand-carved lettering tend to take more time and give their work more love and attention.
How do you achieve good letter spacing? Do you use a ruler?
By eye, I never use a ruler! With a ruler one is limited to set measurements and sometimes a letter needs to be moved “by a nothing.” I judge good letter-spacing by visualizing an equal volume between letters. This skill is achieved by having the patience to start drawing out an inscription all over again if it doesn’t look perfect. We call this “killing one’s darlings” and it takes a lot of self discipline.

(I love typography: LETTERS & STONE INTERVIEW FERGUS WESSEL, via @Ihnatko.)

Sur le même sujet : L’attention au détail chez Apple, et Disney