{"id":15243,"date":"2014-02-12T20:17:48","date_gmt":"2014-02-12T19:17:48","guid":{"rendered":"http:\/\/davidbosman.fr\/blog\/?p=15243"},"modified":"2014-02-12T20:17:48","modified_gmt":"2014-02-12T19:17:48","slug":"unsubscribing-the-new-york-times-wants-to-predict-that","status":"publish","type":"post","link":"https:\/\/www.davidbosman.fr\/blog\/2014\/02\/12\/unsubscribing-the-new-york-times-wants-to-predict-that\/","title":{"rendered":"Unsubscribing? The New York Times Wants to Predict That"},"content":{"rendered":"<blockquote>\n  <p>\u201cBut we really needed someone to give us insights about why people subscribe and how to retain them,\u201d says Frons. \u201cBefore they pick up the phone and say \u2018I want to cancel,\u2019 you could predict by the patterns of their behavior, like not logging in as much, that they might do that.\u201d\n  <br><br>\n  The Times\u2019 effort is still relatively modest in scope, at least compared with those of the largest Web companies. (&#8230;)<br><br>\n  What\u2019s notable is how traditional media organizations are catching up.<\/p>\n<\/blockquote>\n\n<p><a href=\"http:\/\/www.technologyreview.com\/news\/524716\/unsubscribing-the-new-york-times-wants-to-predict-that\/\">Antonio Regalado: Unsubscribing? The New York Times Wants to Predict That.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBut we really needed someone to give us insights about why people subscribe and how to retain them,\u201d says Frons. \u201cBefore they pick up the phone and say \u2018I want to cancel,\u2019 you could predict by the patterns of their &hellip; <a href=\"https:\/\/www.davidbosman.fr\/blog\/2014\/02\/12\/unsubscribing-the-new-york-times-wants-to-predict-that\/\">Read more &rarr;<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15243","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts\/15243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/comments?post=15243"}],"version-history":[{"count":1,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts\/15243\/revisions"}],"predecessor-version":[{"id":15244,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts\/15243\/revisions\/15244"}],"wp:attachment":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/media?parent=15243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/categories?post=15243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/tags?post=15243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}