{"id":10846,"date":"2011-07-26T21:11:15","date_gmt":"2011-07-26T19:11:15","guid":{"rendered":"http:\/\/davidbosman.fr\/blog\/2011\/07\/26\/advertising\/"},"modified":"2011-07-26T21:11:15","modified_gmt":"2011-07-26T19:11:15","slug":"advertising","status":"publish","type":"post","link":"https:\/\/www.davidbosman.fr\/blog\/2011\/07\/26\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"<blockquote>\n  <p>Advertising on the Web is a mess, not because commerce is degrading but because Web advertising today is filled with incompetence and sleaze. In a world of VC-backed domain squatters and nearly-respectable SEO scammers, advertising-supported sites sell too many ads (and run too many lousy ads) for bargain prices. Magazine publishers have known how to handle this for a century \u2013 the old New Yorker was built on attracting costly, good-looking, and scarce ads as much as on the legendary taste of Ross and Shawn. So, for that matter, was the old Vogue. This is not exactly secret knowledge.<br><br> <a href=\"http:\/\/www.markbernstein.org\/July11\/SingleMinded.html\">Mark Bernstein: Single Minded<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Advertising on the Web is a mess, not because commerce is degrading but because Web advertising today is filled with incompetence and sleaze. In a world of VC-backed domain squatters and nearly-respectable SEO scammers, advertising-supported sites sell too many ads &hellip; <a href=\"https:\/\/www.davidbosman.fr\/blog\/2011\/07\/26\/advertising\/\">Read more &rarr;<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10846","post","type-post","status-publish","format-standard","hentry","category-chose-a-dit"],"_links":{"self":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts\/10846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/comments?post=10846"}],"version-history":[{"count":0,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/posts\/10846\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/media?parent=10846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/categories?post=10846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidbosman.fr\/blog\/wp-json\/wp\/v2\/tags?post=10846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}